Mandy Cheung

Capital Markets Advisory · 10+ Years
60+ Transactions · Hong Kong Type 6 Licensed

Should You Take Your Company Public?

Most founders assume listing isn't for them. They're often wrong. I help you find out if it's right for where your business is now — and walk with you from restructuring to listing day.

Cross-border expertise across Hong Kong, NASDAQ & global markets · Specialist in growth-stage companies & self-made founders

Most Founders Who Dismiss Going Public Are Making That Decision Based on Assumptions That Aren't Accurate

They assume their company is too small. They assume it costs more than it does. They assume the whole company has to be listed. Most of the time, they're wrong on all three counts.

The US and Hong Kong are the world's top two IPO markets — and the entry points are more accessible than most founders realize. NASDAQ's Capital Market tier requires approximately US$750K in net income. That's a single profitable business unit, not a billion-dollar enterprise.

What most founders don't know: you don't have to list your entire company. A carve-out takes one business unit and structures it as a standalone listing vehicle. A roll-up consolidates multiple smaller businesses into one. Both strategies change who qualifies — and how.

The question isn't whether listing is good or bad. It's whether it's right for where your business is now and where you want it to go. That's what the strategy call is for.

Advisory Services

End-to-End IPO Advisory

From corporate restructuring through to listing day. One advisor. Full scope. Milestone-based fees aligned with your success.

Listing Strategy

Full listing, carve-out, or roll-up — identifying the right path based on your business structure, financials, and goals.

Corporate Restructuring

Building the shareholding structure, deciding what stays in the parent vs. the listing vehicle, and ensuring regulatory compliance across jurisdictions.

Financial Engineering

Ensuring the carved-out or consolidated entity meets target exchange financial thresholds — audit-ready, compliant, and positioned for approval.

Investable Narrative

Making the business story compelling to public market investors. The "sexy factor" that goes beyond meeting minimum requirements.

Investor Sourcing

For founders who need it: sourcing pre-IPO and listing investors through relationships built over a decade of cross-border deal work.

Professional Party Coordination

Sourcing and managing the full team: lawyers, auditors, sponsors, underwriters. One point of coordination through to listing.

Signing

$50K

Upon signing the advisory mandate

Post-Restructuring

$50K

After corporate restructuring is complete

Further Milestones

Based on scope

Tied to filing and listing milestones + equity

Book Your Strategy Call

A 30-minute conversation to discuss your business, your numbers, and whether a listing path makes sense. No pitch. No pressure. Just clarity.

Who This Is For

Founder-operators with profitable businesses ($2M+ net profit) — You built this yourself. No silver spoon, no corporate backing. Capital markets might feel far from where you started, but the ambition is there — and the numbers might be closer to qualifying than you think.

Self-made founders exploring whether listing is right — You haven't decided yet. You're exploring. You want an honest conversation about what's possible, not a sales pitch from someone who needs your mandate fee.

Companies considering NASDAQ or HKEX listing in the next 12–36 months — You're thinking ahead, not scrambling. The founders who engage an advisor early — before they think they're ready — almost always have a smoother, faster, and less expensive process.

Businesses that may qualify through a carve-out or roll-up — Your parent company might seem too small for an IPO. But a single profitable business unit generating $750K+ in net income could qualify on its own. That's the conversation most founders have never had.

How It Works

Two conversations. Then a decision. No elaborate funnel. No paid diagnostic step.

Step 01

Strategy Call

A 30-minute conversation. You talk about your business. I listen, ask questions, and give you an honest initial read on whether there's a listing opportunity — and which structuring approach might work. If the carve-out concept is relevant, this is usually where the "aha moment" happens. Free. No obligation.

Outcome: Clarity on whether it's worth exploring further.

Step 02

Assessment Call

A deeper conversation about your business structure, financials, and potential listing candidates. I lay out the full cost — my fees plus lawyers, auditors, and sponsors — so you know exactly what you're signing up for. By the end, both sides know whether this is a real engagement.

Outcome: A clear-eyed view of what's possible and what needs to happen first.

Step 03

Advisory Mandate

If we're both aligned, we move forward together. Fees are structured around milestones — you pay as the deal progresses, not all upfront. This means we're financially aligned: I succeed when you succeed. We'll agree on scope and terms before anything begins, so there are no surprises.

Outcome: Your company on the path to public markets.

Mandy Cheung

About Mandy

I'm a Hong Kong Type 6 licensed corporate finance advisor. My practice spans HKEX, NASDAQ, and global markets — the kind of cross-border work where regulatory complexity is the norm, not the exception.

Most capital markets advisors serve companies that are already there. The founders who are still building — who started with no financial backing and figured it out as they went — get overlooked. I work with precisely those founders, because I'm one of them.

Over the years, I noticed something the textbooks don't cover: the founders who stumbled before IPO usually had fine financials. What they didn't have was the leadership capacity for what came next. That observation changed how I work. I bring deep technical expertise alongside something most advisors don't — a practitioner's understanding of what happens to a founder under pressure.

Integrity is my core value. I'm in a service industry, and I act like it. The client's success is the only metric that matters.

Free Resources

Tools & Guides for Founders

Whether you're exploring or ready to move — these are built for where you are right now.

Should You Take Your Company Public?

The real listing requirements, what it actually costs, and two structuring strategies most founders have never heard of.

Get the Free Guide

ExitPro — IPO Benchmarking

See how your company compares against successful IPOs. Research benchmarks, explore comparable listings, and assess your readiness.

Try ExitPro Free

The 5-Minute Founder's Reset

A daily 5-minute audio practice for founders who know that how you show up matters as much as what you do.

Get the Free Audio

Ready to Have the Conversation?

A 30-minute strategy call to discuss your business, your numbers, and whether a listing path makes sense for where you are now. No pitch. No pressure. Just clarity.

Book Your Strategy Call

Type 6 Licensed · Hong Kong · Cross-Border Expertise